As I mentioned in a previous entry, that people in Hong Kong likes fresh ideas in every aspect of their daily life. This trait can be seen clearly at the amount of new restaurants and shopping centers that sprung up in these few years. One thing I look forward to when I go back is the extensive menus in every fast food outlet. Big firms like McDonalds and KFC regularly have new products and theses products would usually stay on the menu for a long time. For example, in the pictures above, there is the banana pie and the KFC 'Cheeeeeeeesy' Burger. Ironically Hong Kong people being smaller than Western countries, the portions are usually bigger and greater value.
The thing I don't understand about the UK market is why they only get a very small choices of products within each fast food restaurant. It seems to me that everyone is stuck with a good old Big Mac Meal or a Bargain Bucket. While other markets around the world can have the choice of a 'Samurai' Burger or a 'McLobster' roll. Are people in the UK less fussy with new products and services? or is there something nostalgic about a Big Mac?
More info at:
http://trifter.com/practical-travel/budget-travel/mcdonald’s-strange-menu-around-the-world/
http://en.wikipedia.org/wiki/McDonald's_products_(international)
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